Highlands Ranch Area Cycling Road Cycling Colorado Streech Greg Streech Gregory

Thursday, May 11, 2006

Just for Dirt

New sponsor for Milram:
Le Coq Sportif is the new sponsor from Team Milram for lifestyle clothing and shoes, the team announced. Le Coq Sportif and Team Milram have a contract for at least the next four years.

And now for Dirt's part: the translation. Le Coq Sportif = The Sporty -you guessed it- cock (or rooster for the politically correct). Their logo isn't nearly fun enough.

Next phrase you'll here out there: What's it like riding with a Sporty Cock?


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